With an e-commerce website, current and potential customers will be able to reach you anytime and from anywhere. However, with an improperly set up site, it will be very difficult to attract visitors, let alone engage them enough to build on brand recognition and have them return.
Below are the most important elements that should be present in an e-commerce site so it can be successful and consistently profitable:
Short Yet Rich Product Information
Practical and Helpful Tips: Websites
Check your site’s product pages. Do they list all the significant features? Imagine being a site visitor with no knowledge about the products. Is information sufficient for you to make a smart shopping decision? Definitely, all the important product details must be there, but don’t make people wade through paragraphs just to find what they want. The key information must come first, followed by any extras and a professional picture of the product (with a short description).
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Onsite Search Engine
One of the worst experiences an e-commerce site can offer users is an onsite search engine bringing tons of irrelevant results. Make sure your search engine software runs on a refined filtering system, especially if your product inventory is sizable.
Easy Checkout Process
Generally speaking, customers are easily turned off when they have to cycle through so many pages when buying a product. It would be best to begin and end the checkout process in a single page, but if that’s not possible for you, you can at least let them enter all their details in one page and confirm their order on a second page. Everyone’s busy nowadays, and no one has the time to put up with a complex and lengthy checkout process, especially when they know it can be quick and simple.
Your entire e-commerce site has to be reasonably user-friendly. A good user experience will keep visitors on your site, and make them return as well. Put links or menus to product categories in a conspicuous place, and ensure that all categories and the products under them are correctly named. In addition, each page should give users an easy way to return to the home page, look for contact information, choose another category, or go to the shopping cart in one click.
Apart from providing clear information and all other obviously necessary features – ability to change quantities, enter promo codes, choose shipping options and so on – a shopping cart layout should be simple, consistent with company branding (logo, colors, etc.), and have noticeable checkout buttons. Finally, speaking of options, don’t restrict your customers to but one or two methods of payment. The more you can provide, the better.